TASK

Refresh learning materials.

CHALLENGE

•Analytics revealed visitors were not completing learning modules.

•The modules need to be effective—visitors need to learn.

•Lower budget

SOLUTION

•Transform a chapter of copy detailing a bank's customer journey into a vibrant video to cover dense information in a more agile way.

•Adjust the storytelling angle to be more relatable, focusing on the family's journey with their bank.

•Develop a personality for the VO: a figure like everyone's favorite teacher, who finds the topic fascinating and is genuinely eager to share it with others. This makes the topic feel more compelling.

•Improve accessibility for learners who prefer to read by providing an enhanced transcript.

•Use a single narrator VO without lines from characters to minimize cost.

IMPACT

•Increase in viewership and course completion.