TASK
Share the meaning behind The Human Bean's slogan and ethos, "With a bean on top," in a ~35-second hero video and cutdown.
CHALLENGE
• Human connection is important to the message, which risks feeling rushed or missed.
• Budget of $10,000
SOLUTION
• Use volunteer actors to save on costs.
• Write as a VO-driven spot, leveraging quick cuts and montages to not only minimize the demand on volunteers, but also to simplify syncing and overall timing in production.
IMPACT
Client was pleased with both videos, noting that they were especially impressed that every single point on the brief had been met—and that the final product exceeded their expectations (but not their budget).