AUSTRALIA
A vacation is a break from the ordinary. So, what’s the opposite of New York City? Well, the actual antipode—the complete geographical opposite—is Australia.
OOH
Everyday NYC contrasts everyday Australia in juxtaposing ads. Each featured attraction is real and unique to Australia. In this campaign, for just a moment, you're immersed in the other side of ordinary.
VIDEO
Famous or everyday New Yorkers (budget-depending) are featured in 30-second pop-up ads or full TV spots.
